Full service advertising solutions for Iran and the Middle East.
Eshareh Advertising Agency provides creative advertising solutions, brand management, media buying, public relations and corporate ID for Iran and the Middle East.
For the launch of the W50 Cyber-shot we conducted an above-the-line advertising campaign for television, press and billboards.
To present the products' USPs of having high ISO capabilities we shot the television commercial in a low-light and fast-moving setting. The theme of the television commercial was that of a father competing with his two sons while driving bumper cars; at first he is confident as he warns the children that he'll be after them, yet the mother who watches on photographing captures the real action.
