Sync Master Dyna Flat

Sync Master Dyna Flat



Subject

This campaign introduced the new series of monitors manufactured by Shahab Company under the brand name of Sync Master/Dyna Flat. At the time the product had the competitive advantage of a flat screen.

Idea

The target group was individuals under the age of 27. Images of sports, where the theme 'flat' would apply were selected to illustrate the advantages of the product - the flat screen. The title uses the term 'Dyna', representing 'dynamic', implied with the use of sports and 'Flat' is of course indicative of the flat screen.