Midea Home Appliances

Midea Home Appliances



Subject

One of China's larger home appliance manufacturers was looking to lunch their products to the Iranian market and called on us to support them. We provided creative concepts and followed these through across various mediums to ensure a consistent and confident launch.

Idea

We used an associated theme of connection, shown both literally by the revealing of a home appliance cable. This this forms an image of various life scene along with the slogan, "connecting to the beauty of life".

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