Full service advertising solutions for Iran and the Middle East.
Eshareh Advertising Agency provides creative advertising solutions, brand management, media buying, public relations and corporate ID for Iran and the Middle East.
For the launch of the Sony Bravia television range to the Iranian market we were asked to provide an above-the-line advertising campaign for television, press and billboards.
To present the products' USPs of having a higher resolution than regular televisions and a brighter display we came up with a concept that magically plays with reality to serve as a metaphor for the television. This was show by a young boy seeking shelter in the rain, whereby he coincidently comes across a window display of a Bravia television. The colour seems so vivid that he reaches to touch the screen and intereupts the image while simultaniously interupting his own environment..
