Eshareh Advertising Agency: Giving thought, creating vision, allowing expression, having meaning and providing solutions.
Taktaz Motorcycles is a market leading brand in Iran and has been for several years. Many of companies seek to benefit from the quality of this company often copying parts of the name to title their own products and derive benefits from Taktaz's reputation.
The slogan "Amateurs want to be professional, motorcycles want to be Taktaz" is used to summarise Taktaz's dominance in the field.
The campaign uses humor to remind customers that Taktaz is copied for good reason - aligning a renowned icon from another realm to represent this phenomenon. This is shown by depicting amateurs imitating professionals - Ronaldo in this case.
