Dr. Abidi Pharmaceutical Co.

To educate target groups about non-epidemic diseases such as diabetes, cardiovascular disease, blood pressure, arbitrary antibiotic use and focus on Abidi quality.

The quality and availability of products as well as positive feedback and experiences from patients are the main drivers of Dr. Abidi brand and its reputation. These factors have played a very effective and crucial role in this campaign. The quality of medicines and their impact on improving patients’ health have shaped the strategy for this campaign. A TV Commercial was created based on this strategy by the use of animation techniques. This Ad demonstrated and introduced to the audience the Research and Development, the retail and sales processes of the company together incorporating the slogan "Quality for Health". Along with the TV Ad and number of outdoor advertisements have been used in integration with the message of the campaign.