Client:

Henkel

Project:

Henkel’s Social Responsibility, Good Time to Appreciate

Team:

Advertising Department Manager: Yasaman Moshfeghi
Account Department Manager: Kamyar Zolfaghari
Account Manager: Sajad Bahramian
Creative Manager: Omid Balaghati
Art Director: Fereshteh Foroudnia
Producer: Kian Yaghouti
Director: Reza Tofighjoo

Brief:
Henkel runs the annual social responsibility campaign of “Good Time to Appreciate” in appreciation of brands customers, and in a bid to promote this culture in society. In line with this, the 2018 campaign has been predicated on appreciating the efforts of those who make our dreams come true and the loyalty of customers, who have always been with Henkel through hardship.
Our Solution:
Given the harsh social conditions at the time of this campaign, and in order to create hope among people, we have taken it upon ourselves to appreciate what the dream-makers have done to create a blissful future for us. Based on the main idea of the campaign, two emotional footage have been promoted in digital space in appreciation of dream-makers in the country, particularly mothers, as the first people who make our dreams come true in life. In addition, celebrities and social influencer have asked their fans to use their own manuscripts with #Good_Time_to_Appreciate as a token of appreciation of what dream-makers have done. The fans have also been invited to pitch in this social campaign to promote the concept of appreciation of dreams and dream-makers. As an incentive to attract more people, there is a fund to equip libraries in the slums of Tehran Province, which Henkel has allocated per each manuscript. At the end of the social responsibility campaign of “Good Time to Appreciate”, Henkel has equipped the library of a school in one of Tehran counties. Bahram Shah Mohammadi – AKA Mr. Hekayati – was also present in the event. The video has been posted on the campaign’s Instagram page.