Honey

Hani Co. as one of the most prominent producers of packed ready meals aimed to remind the target audience of the very high quality of its products.

Since the consumers of ready meals are mostly the youth whom regarding to their busy life don’t have enough time to cook and at the same time try to have a healthy meal. As a result, the core idea developed which was that “Hani is being endorsed by Iranian mothers”. This message was used and conveyed throughout the campaign.