Before Ramadan. Somayeh Co. intended to start up an advertising campaign for its 3 major products (Kahsk, lemon, juice, jam). In recent years, this company has been attempting to change the form of his products according to the needs of target group.
Considering the special taste and flavor of Somayeh products and modern packages for target group, the main idea is to show the pleasant flavor which the audience feels at the time of tasting in a form of playful interaction between calligraphy and imagery. Also, based on the idea, short animations have been designed to complete it.