Tejarat sharq industries
Following the initial "Eat Your Drink" campaign, Tejarat Sharq Industries requested for another campaign to be run in 2020 focusing more on the slice-of-life moments of the target audience consuming RANI throughout their everyday life in a fascinating way in order to further establish the product as a good substitute for a typical snack enabling the consumer to both eat and drink at the same time
The idea was portrayed in three parallel stories. In each of them the protagonist is put in authentic moments of his everyday life in which he needs to do two acts at the same time: eating and drinking. And the result becomes a funny mess which is led to introducing RANI as the true hero of the story.
In addition to the TV ads, the artworks developed to serve OOH and POSM complemented the idea