Following a major development in electronic banking system throughout the country, Saman Bank transformed its strategy from a ‘service-oriented’ to a ‘customer-oriented’ approach. The brief was to re-define Saman’s brand visual identity along with its new customer-based strategy.
Eshareh BSU created brand statement and visual identity which convey Saman Bank’s new strategy and its main values: Convenience, Speed and Trust. In addition, new brand identity for Saman Bank was designed. The change of Saman’s slogan from Saman Bank, the Intelligent Bank to There for You embodies Saman’s focus on customers and its aim to build trust.