Nestle Co.

Creating Advertising Campaign to raise awareness for potential customers about Nescafe’s brand

In reference to Nestlé’s brief, after a long period of silence, Nestlé has started its advertising strategy specifically focusing on Nescafe 3 in 1 product line by choosing Mass media such as: TV and OOH. Advertising campaigns of this brand focused on two advantages of Nescafe, Aroma and Strong flavor, with the slogan “Starting a good day with Nescafe”. The TV campaign has been started by introducing two TVCs to its potential TGs that the first one was about Nestle’s brand and second one was focused on Nescafe 3in1. For OOH campaign, we have considered Billboards, Metro and Ski Resorts.