Behineh Wazin co.
25th Mahgol anniversary campaign
Bringing awareness on Mahgol brand’s 25th anniversary.
Developing a campaign that focuses on “25 years of expertise in production of margarine butter” through both campaign slogan & the visual, the creative team used a language twist in Persian words that connects the term “Planet Earth” to the word “Butter” through the elements of master visual, where the campaign slogan “Our world is the world of Butter” can attract the audience and deliver the massage of “Expertise & Professionalism” in production of Butter. This campaign has been executed in different mediums such as OOH, Social Media & point of sales.