Fouman Chimie

Fouman Chimie Co. with leading brands in automotive products including brake oil and antifreeze has decided to introduce its window cleaner product with a far lower awareness to the audience. As a result, a TV campaigned was designed and run.

An effective and practical presence of the product and its positive impact in the sight of the driver was portrayed for the audience through a dramatization of what happens with a dirty windshield. A comparison of both situations (before and after the windshield getting crystal cleaned) helps the consumer having a proper understanding of the product performance.