Gol Asay Sarma
Depoint Branding Campaign
For many years,Gol Asay Sarma Co. has been producing home refrigerators in Iran under Depoint brand name. Despite so many years of activity in the market, the brand doesn’t enjoy much awareness. For this sole purpose, an awareness campaign needed to be developed.
The campaign was developed in two phases. In the first phase the focal point is the slogan and the brand name, however, in the second phase while keeping focus on the brand name and slogan, the flagship products were depicted, paired with lifestyle images.