Ladan Gold Frying Oil
The aim was to launch the Frying SKU of Ladan Oil. The New SKU was previously launched in the market but it was suffering from a significantly low share of awareness. The theme that the client has asked was a super premium and chic one.
The campaign idea was to simply introduce the new member of the Ladan Family by a very dramatic appearance. The campaign included TVC, Billboards, Metro, Print Ad.