Maskan Bank’s Corona Radio commercial
These days most business enterprises believe that they have responsibilities towards their societies. Maskan Bank, along its social responsibility, and during the Corona virus pandemic decided to run activities to encourage the audiences to regard hygienic protocols.
The solution to this problem statement, was created in the form of a radio commercial. The scenario was developed in an emotional and distinctive way, to speak to those who were harmed because of their carelessness against this epidemic. In this way the advert was believed to work better and have more impact on the audience. This commercial was later appreciated and recognized by IRIB, winning a certificate as a most creative advert which has worked creativity in setting forth this problem and acted along Maskan Bank social responsibilities.