Pakan Pelastkar

Pakan Plastkar, active in the field of manufacturing the polymer products, has started to build up its new brand named HI, as a subcategory of their home products. The most important feature of this product is its degradability, which in the introduction phase envisioned to introduce this new product to their audience on TV media by informing this feature.

According to the customer’s brief and after the investigations carried out by the Eshareh strategy team, we realized that the issue of environmental health is one of the concerns of our target audience and the lack of knowledge about the existence of degradable plastic products caused to launch a campaign with the slogan of "Nature's Choices", and in this campaign we clearly informed the target audience about the degradability of products using the Before & After technique.