The 40th opening anniversary of Tejarat Bank
Tejarat Bank aimed to have a brand exposure campaign for its 40th opening anniversary.
In the process of developing ideas we reviewed calculation tools used in the last 40 years, and we chose three of them which were iconic and familiar.
An abacus, a calculator and Tejarat bank mobile app which implied the passing of the time and how it has affected our calculation created an emotional relation with the audience.
Beside the visual, there was a tagline “You counted on us for forty years” which emphasized on the credit and trust.